DIF of Tamaulipas (integral development of families) is a public insitution that promotes social assistance to the population.This campaign called "Adopta un abuelito" (adopt a grandparent), was made specially to adress children from private schools who would cooperate along with their families to sponsor a senior citizen.
Four clay characters were created in order for the children to be able to identify themselves with them.
The campaign urges the children to help the elderly in need with a friendly phrase "Give us a little love".

In collaboration with: M. Alanis, M. Salas, T. Hinojosa, S. de Rueda, P. Elizondo,

Advertising campaign aiming to help underprivileged senior citizens through family sponsorships.

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