The purpose of this campaign is to create awareness on the public, both young and old, about the terrible treatment animals get when subjected to this procedures.The concept of this campaign is the portrayal of a crime scene in laboratories after the experiments have been performed on animals from fables, fairytales and other fictional characters commonly known in the Mexican and Latin American communities making the subjects more familiar to the public. Asking the question “Happily Ever After?” in the crime scene tape with the murdered characters creates an irony with the common fairytale ending.